Web Survey Bibliography
The authors explore the effect of a form of question context on responses to a computer-mediated marketing research survey. As an increasing proportion of marketing research is conducted through computer interfaces, the pool of potential context effects is rapidly expanding. The authors conduct an experiment using a multi-item scale that consists of five dimensions and manipulate three such context effects: explicit item labeling, item presentation (alonelgrouped), and subscale items presented contiguously or not. In a refined analysis of variance, the authors use a special one-dimensional case of the spatial and attribute-based distance metric proposed by Hoch, Bradlow, and Wansink (1999) to explain subscale variance, replacing the indicator variable for clustering used in a standard analysis of variance. This metric provides a scalar measure of how much variation exists in the order of presentation of items within a subscale (the subscale distance). This analysis indicates a significant decrease in subscale variance (increased reliability) with decreasing subscale distance but no-longer-significant effects due to labeling and grouping. The authors discuss implications of their findings for researchers conducting surveys in computer-mediated environments.
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Web survey bibliography - 2001 (57)
- Computer-assisted Self-interviewing over the Web: Criteria for Evaluating Survey Software with Reference...; 2001; Flatley, J.
- Creating a Web research guide: Collaboration between liaisons, faculty and students; 2001; Sugarman, T. S., Demetracopoulos, C.
- Questionnaire Pretesting Methods: Do Different Techniques and Different Organizations Produce Similar...; 2001; Rothgeb, J. M., Willis, G. B., Forsyth, B. H.
- Practical methods for sampling rare and mobile populations; 2001; Kalton, G.
- Recommended Standard Final Outcome Categories and Standard Definitions of Response Rate for Social Surveys...; 2001; Lynn, P., Beerten, R., Laiho, J., Martin, J.
- Visual Analog Scales: Do they have a role in the measurement of preferences for health states?; 2001; Torrance, G. W., Feeny, D., Furlong, W.
- Trends in household survey nonresponse: A longitudinal and international comparison; 2001; de Leeuw, E. D., de Heer, W.
- The construction of attitudes; 2001; Schwarz, N., Bohnerd, G.
- Subscale distance and item clustering effects in self-administered surveys: A new metric; 2001; Bradlow, E. T., Fitzsimons, G. J.
- On the use of college students in social science research: Insights from a second‐order meta...; 2001; Peterson, R. A.
- Introduction to behavioral research on the internet; 2001; Birnbaum, M. H.
- Experiments on column width spacing in the University of Michigan Student Life Survey; 2001; Boyd, C. J., McCabe, S. E., Couper, M. P., Crawford, S. D.
- Building an alternative response process model for business surveys; 2001; Willimack, D. K., Nichols, E. M.
- Ethische Dimensionen der Online-Forschung; 2001; Dzeyk, W.
- Panel Bias from Attrition and Conditioning: A Case Study of the Knowledge Networks Panel; 2001; Clinton, J. D.
- Web experiment on colour harmony principles applied to computer user interface design; 2001; Laugwitz, B.
- Knowledge acquisition, navigation and eye movements from text and hypertext; 2001; Naumann, A., Waniek, J., Krems, J. F.
- Score Reliability in Web or Internet-Based Surveys: Unnumbered Graphic Rating Scales versus Likert-Type...; 2001; Cook, C., Heath, F., Thompson, R. L., Thompson, B.
- On-line student feedback: A pilot study ; 2001; Galbraith, L. B., Gee, P., Jennings, F., Riley, R.
- Comparing Two Survey Research Approaches: E-Mail and Web-Based Technology versus Traditional Mail ; 2001; Howes, C. M., Mailloux, M. R.
- Literature Review of Web and E-mail Surveys, Chapter III; 2001; Schonlau, M., Fricker, R. D., Elliot, M. N.
- Over the Net. Taking advantage of the Internet in radio measurement; 2001; Cohen, E., O'Hare, B., Jones, L.
- Platform-dependent biases in Online Research: Do Mac users really think different?; 2001; Buchanan, T., Reips, U.-D.
- Documentation for 2001 Winter Internet Survey; 2001; Alvarez, M. R., Sherman, R.
- Using touch screen audio-CASI to obtain data on sensitive topics; 2001; Cooley, P. C., Rogers, S. M., Al-Tayyib, A. A., Ganapathi, L. F., Willis, G. B., Turner, C. F.
- When money doesn't talk; 2001; Funk, S., McCallum-Keeler, G.
- Reaching IT professionals: online vs. telephone interviewing; 2001; Van Houten, B.
- A comparison of Internet and mail survey methodologies; 2001; Medlin, B., Whitten, D.
- Qualitatively Speaking: Online focus groups are no substitute for the real thing; 2001; Greenbaum, T.
- Designing a questionnaire that dives beneath the surface; 2001; Humphreys, G., McNeish, J.
- Online focus group FAQs; 2001; Zinchiak, M.
- Telephone Survey Methodology; 2001; Groves, R. M., Biemer, P. P., Lyberg, L. E., Massey, J. T., Nicholls II, W. L., Waksberg, J.
- In the flesh or online? Exploring qualitative research methodologies; 2001; Seymour, W. S.
- Comparing Random Digit Dial Surveys With Web Surveys: The Case Of Health Care Consumers In California...; 2001; Berry, S., Zapert, K., Payne, S., Payne, L., Sanstad, K., Marcus, S., Spranca, M., Kan, H., Turner,...
- Analysis of Internet Users' Level of Online Privacy Concerns; 2001; O'Neil, D.
- Financial Incentives, Personal Information and Drop-Out in Online Studies; 2001; Frick, A., Bachtiger, M. T., Reips, U.-D.
- Survey Nonresponse; 2001; Groves, R. M., Dillman, D. A., Eltinge, J. L.
- Web survey errors; 2001; Lozar Manfreda, K.
- Testing an Internet Response Option for the American Community Survey; 2001; Griffin, D. H., Fischer, D. P., Morgan, M. T.
- Successful online qualitative market research; 2001; Bradford, D. P.
- From telephone to the Web; 2001; Stone, B.
- Best practices for online survey research; 2001; Dimetrosky, S., Khawaja, S., Degens, P.
- Scandinavia Leading Europe's Broadband Revolution; 2001; Anonymous
- Human factors in business-to-business research over the internet; 2001; Culkin, N., Brown, Js., Fletcher, J.
- Going Global: Issues in Applying Internet; 2001; Bauman, S., Jobity, N., Wilson, D., Atak, H., Deis, M., Airey, J.
- Experimental comparison of Web, electronic and mail survey technologies in operations management; 2001; Klassen, R. D., Jacobs, J.
- An Assessment of the Generalizability of Internet Surveys; 2001; Best, S. J., Krueger, B. S., Hubbard, C., Smith, A. J.
- Web survey design and administration; 2001; Couper, M. P., Traugott, M. W., Lamias, M. J.
- The record of internet-based opinion polls in predicting the results of 72 races in the November 2000...; 2001; Taylor, H., Bremer, J., Overmeyer, C., Siegel, J. W., Terhanian, G.
- Using Internet polling to forecast the 2000 elections; 2001; Terhanian, G., Taylor, H., Bremer, J., Overmeyer, C., Siegel, J. W.